This story caught my interest . . .
Cleanliness linked to moral judgment, U of T study finds
A University of Toronto researcher has found in a new study a connection between cleanliness – real or imagined – and an ability to pass harsh moral judgments on issues and people.
Chen-Bo Zhong, an assistant professor of organizational behaviour at University of Toronto’s Rotman School of Management, has been examining the links between morality and cleanliness for a number of years.
“When people think themselves as immoral, they perceive themselves as dirty or impure which is why they need to feel physically clean,” explained Zhong in an interview with the Star as he discussed his recent research in the Journal of Experimental Social Psychology.
“This study is trying to show what will happen when people feel clean. We argue it makes them feel morally superior, untainted and pure. We basically tested the prediction when people feel clean they feel morally superior and allow themselves to make harsher judgments about others.”
And Zhong’s prediction turned out to be right on the money.
Now you know - those who are clean see themselves as morally superior to others.
Thank gooness I am a slob.
Now what does this say about my colleague who purchases hand sanitizer in giant jugs? hmmmm