. . . and in Aisle 8 . . .

For all you wine lovers out there, this is noteworthy!

Walmart announced that, sometime in 2009, it will begin offering customers a new discount item - Walmart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2 - $5 range. Wine connoisseurs may not be inclined to put a bottle of Walmart brand into their shopping carts, but "there is a market for inexpensive wine" said Kathy Micken, professor of marketing at the University of Arkansas.

"But the right name is important."

Customer surveys were conducted to determine the most attractive name for the Walmart wine brand. The top surveyed names in order of popularity were:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe it's Not Vinegar

2. Grape Expectations

1. Nasti Spumante

The beauty of Walmart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).

P.S. Don't bother writing back that this is a hoax. I know Possum is not a white meat.

Thanks Joanne for sending this my way! *smile*

Comments

[sandrac]

Deluxe! Fabulous names. I'd love to try Peanut Noir. Or, I Can't Believe it's not Vinegar.

[JDeQ]

I suspect I have drunk all of these at one time or another.

What is that saying?

'Life is too short for bad wine!'

[Kendall]

Love the post, but they didn't mention one of my favorites Chateau De Ralph.

[sandi @ the whistlestop cafe]

Peanut Nior?
Wasn't he our tour guide in Italy?

I am so blogliftine this for my daily Feb posts!!

[JDeQ]

Kendall - clearly they should have asked you for some suggestions! LOL

Sandi - borrow away!

[Kathryn Gerth]

LOL...always good for a giggle over here...thanks!

[Jerry]

You're welcome Kathryn!