Today is Bell Let's Talk Day. Launched in 2011, the annual Bell Let's Talk Day is the most high-profile event in the national Bell Let's Talk mental health initiative. By getting engaged in the mental health conversation across a wide range of communications platforms on Bell Let's Talk Day, you directly drive Bell's donations to Canadian mental health programs all year round.
Bell donates 5 cents to Canadian mental health programs for each of these interactions on Bell Let's Talk Day at no cost to participants beyond what they would normally pay their service provider for online or phone access:
- Talk: Every mobile and every long distance call made by Bell wireless and phone customers
- Text: Every text message sent by Bell wireless customers
- Twitter: Every tweet and retweet using #BellLetsTalk, featuring the special Bell Let's Talk emoji, and every Bell Let's Talk Day video view at Twitter.com/Bell_LetsTalk
- Facebook: Every Bell Let's Talk Day video view at Facebook.com/BellLetsTalk and every use of the Bell Let's Talk frame
- Instagram: Every Bell Let's Talk Day video view at Instagram.com/bell_letstalk
- Snapchat: Every use of the Bell Let's Talk filter and every Bell Let's Talk Day video view
Total Bell Let's Talk Day interactions since the first event in 2011 stand at 867,449,649 and are expected to exceed 1 billion on January 30. Bell's funding commitment for mental health, including the company's donations based on Bell Let's Talk engagement and its original $50-million donation to launch the initiative, is now $93,423,628.80 and expected to surpass $100 million on January 30.
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